Professor. Ralf Isenmann provides international expertise to implement the roadmapping approach in the Trifold project
Prof. Ralf Isenmann from Bremen University is recognized as international expert for technology roadmapping, a tool set used in the Trifold project. “The starting point is the focus area, that each partnering research center is defining individually” he says, “because each one has a different set of adressed research subjects and technologies being developed. CBBC for example has its focus in biotech, especially in agriculture. So we decided to frame the generic roadmapping in this area and to customize it to an organization-specific level – “biotech in agriculture” would be too broad to serve as a decision making support tool for CBBC’s research labs”.
Professor Isenmann’s contribution in Trifold is specifically to provide expertise in technology roadmapping to all six partnering Tunisian research centers and all issues around it. “Roadmapping is an excellent instrument for the management of technologies and innovations“ he says. “It has proven its usefulness in the last thirty years in many industries and application purposes including technology transfer and re-arranging respective organizational strategies.”
The roadmap is a tool, flexible in its applications. It helps to systematically develop a clear and visible strategy, integrating future developments of technologies as well as of market requirements and customers’ needs. “A roadmap visualizes a strategy, so it is a powerful instrument for communication, inside an organization as well as outside to any external stakeholders. Due to its tangible visualization, it looks compelling and attractive, while linking market drivers and customer’s needs with design, function and performance indicators of products and with technological solutions, capabilities and other resources needed”.
Roadmapping workshop in CBBC, Borj Cedria
Isenmann compares the process of creating a roadmap for a Tunisian research center with working on a spreadsheet. “You can think of a roadmap is a navigation plan or as an empty table with a number of columns and rows” he argues. “The question is which are the proper levels, the proper names of the rows. Any rows are indicating a perspective that you are looking into the future. Usually, you are just focusing on technologies and on market needs. Integrating this tow perspectives is a very important and crucial task” he points out.
Prof. Isenmann describes the methologogical integration to the other project workpackages in his most recent visits to the research centers in Tunis, Borj Cédria, Sfax and Médnine as a “four-step, fast-start approach”
- Give a general introduction to technology roadmapping with its basic principles and project-oriented process model to start and implement quickly
- Conduct customized roadmapping, fine-tune it to the specific needs and requirements of each center
- Provide management support along the initiated roadmaps
- Offer customized trainings and coaching through a fine-tuned series of capacity building modules.
After the implementation in this TRIFOLD project, Isenmann hopes that technology roadmapping might be understood by the Tunisian research managers as a powerful instrument, fully integrated then as an ongoing process linking roadmapping activities with general strategic planning. He says that he would love to see the roadmapping approach as part of any research project, technology development and start-up in all research centers in Tunisia.